Management Team

Pronto and Rogers mForms hosted and on-premise solutions are powered by technology from TrueContext Corporation. The company is led by senior, experienced individuals who have held executive positions with some of the world's most recognized and respected technology vendors.

Alvaro Pombo
Founder and CEO

Alvaro Pombo brings two decades of leadership and telecommunications experience to TrueContext.  As CEO, he continues to play a fundamental role in driving strategy and is active in research and development, product strategy, and business development.

Prior to founding TrueContext, Pombo was CIO and Vice President of Global Information Technology for the Carrier Internetworking Division of Alcatel.  He joined the company via its acquisition of Newbridge Networks (Feb 2000; $7.1B).  Pombo had been Vice President of eCommerce and Director of Electronic Marketing with Newbridge.  Under his leadership, the company's e-business organization gained recognition as one of the highlights of the acquisition and helped establish a service-oriented model for the company.

Pombo has served as consultant to Palm and other technology leaders, and continues to help nurture entrepreneurs and innovation.

Pombo holds a BS in Computer Engineering from Universidad de los Andes in Bogota, Colombia, the country’s top university. Additionally he holds an MBA from the University of Ottawa and executive degree from Georgetown University.

David J. Greenwood
CFO and President

David Greenwood has over 20 years of proven financial management and leadership in telecom and software.

Most recently, Greenwood served as Senior Vice President of Operations, North America,  for Orchestream, a leading provider of service assurance and IP provisioning software.  He came to the company via its earlier acquisition of CrossKeys Systems Corporation, a leading service assurance software company.  As CFO of CrossKeys, Greenwood played a key role in the company's initial public offering on NASDAQ and the TSX and led a number of key acquisitions and divestitures.

Prior to CrossKeys, he held progressively senior financial management positions with SHL Systemhouse, a global systems integration company.

Greenwood holds a Bachelor of Business Administration from Lakehead University and is a Certified Management Accountant (CMA).

Tim Moran
Senior Vice President, Sales

Tim Moran brings more than twenty years of telecommunications sales and business development experience to the leadership team at TrueContext.

Prior to joining TrueContext Tim spent nearly three years with Spotwave Wireless where he was responsible for creating and implementing the indirect channel and direct to operator sales strategies. Additionally, he has held senior sales management roles with EF Data Corporation, Adaptive Broadband and interWAVE Wireless. The breadth of his roles in newly formed and emerging companies is enhanced by more than a decade of progressively responsible positions in finance, business development and sales with Motorola, Inc. Moran’s path to TrueContext also includes the successful formation of sales channels in more than thirty countries worldwide.

Tim graduated with a B.S. in Finance from the University of Maryland and holds professional negotiation certifications from Federal Publications, LLC and George Washington University.

Dave Dwyer
Vice President, Research and Development

Dave brings over 15 years of software development experience to TrueContext.

Prior to joining TrueContext in 2006, he was Senior Manager, Software Quality Assurance at Adobe System Canada with responsibility for the LiveCycle family of forms based products.  Prior to Adobe's acquisition of JetForm, Dave held progressively senior positions in the R&D organization at JetForm culiminating in Director of Quality Assurance.  At JetForm and Adobe, Dave's product focus was on Business Process Automation and Electronic Forms products.

Dave holds an Honours Bachelor of Science degree from Carleton University.